Its thermoplastic elastomers don't turn brittle in midwestern subzero temperatures or break down in summer heat. His product features deep channels to trap water, road salt, mud and sand, and edges that ride all the way up to the top of each foot well-a sine qua non for picky car owners trying to protect their investments. Then MacNeil came up with the idea of digitally measuring each vehicle for a precision-fit liner to replace standard mats that flop around on the floor. Soon he shortened supply lines by finding an American contract manufacturer. So at the age of 30 MacNeil took out a $50,000 second mortgage and began importing expensive mats from the United Kingdom. sales for the automotive high-performance outfit AMG, now a unit of Daimler AG, when he noticed the poor quality of car floor mats, even for luxury vehicles. In 1988 MacNeil was vice president of U.S. "WeatherTech has been very aggressive, so they've gone to the very forefront of the made-in-America trend in our business." "His belief in his product is bone-deep, and he puts a lot of money behind it," says Chris Kersting, president and CEO of the Special Equipment Market Association, the trade group for a $31 billion auto-aftermarket industry. After nearly a decade of double-digit annual growth, sales were about $400 million last year, with estimated pretax profits of more than $100 million. The company is the largest consumer of sheet plastic in America. They export to 21 foreign markets around the world. WeatherTech designs its packaging and prints all of its materials in-house, right down to a tiny product catalog the size of a pocket map with one of MacNeil's American-manufacturing screeds on the inside cover. ![]() He forges all of his own tooling for 18,000 different parts, including pickup -bed liners, mud flaps and other auto accessories. He employs 1,000 workers at six factories and 400,000 square feet of factory space in suburban Chicago. And -MacNeil has bet big on that approach. While there are sound operational reasons for keeping his manufacturing local, for him a big draw for making his $150 (on average) floor mats in America is that in an age of outsourcing, "Made in the U.S.A." sells. Simply wipe them up as soon as spills happen, and you’re good to go – no stains!Īt Go! Glass locations across Ontario and the Maritimes, we’re proud to carry WeatherTech accessories for your vehicle.Not that MacNeil is some jingoistic super-patriot. But because WeatherTech floor mats are so easy to clean, you don’t have to worry about these minor spills anymore. Spilling coffee or children’s drinks are common mishaps for many car owners. On top of all the weather-related mess that gets tracked into your car, other messes can happen too. But WeatherTech makes mats for every part of your car’s floor, from front seat floor liners to trunk liners and even liners for pickup trucks. When car owners think of floor mats, they often just think of the mats that go in the front seat of the car. Road salt stains can be impossible to clean, so avoid them altogether by investing in floor mats.Ĥ) They can protect every part of your car’s interior WeatherTech floor mats keep your car’s carpet protected and in great condition. Even rain can ruin your carpet and can even cause them to mould. In the winter, snow, ice and road salt can wreak havoc on your car’s interior carpet. WeatherTech floor mats can be custom fit to your vehicle’s size, shape and other specifications to ensure that every inch of your carpet is protected.ģ) They protect your car from the elements ![]() And floor mats for your car should never be one-size-fits-all. ![]() Not all floor mats protect your vehicle like WeatherTech floor mats do. Plus, if you come to sell your car or truck in a few years and the carpet has salt and water damage, that will impact how much your car is worth.Ģ) They can be custom fit to your vehicle So why not protect your investment? The last thing you want to do is to replace your car’s carpet, so it’s important to protect them with WeatherTech floor mats. Whatever kind of vehicle you have, whether it’s a car, truck, minivan or four-by-four, you’ve likely invested a lot of money into it. And if you don’t have good floor mats to protect your carpet and the interior of your car, here’s why you should reconsider. With the snow and ice just around the corner for drivers across Canada, it’s time to start thinking about how you can protect your car from the elements.
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